Responsive Web design is the approach that suggests the design and development should respond to the customer’s online behaviour and environment based on device screen size, platform and orientation.
Importance of a responsive website design
We live in a multi-screen society. Because of this, it’s important for your site to be viewable across as many devices as possible, because you never know what device someone will be using to view your website. Even Google announced that mobile-friendliness would become a ranking factor in its search engine algorithms.
- Having a good site that will adapt to any screen size helps people to choose a better brand to which they can trust.
- To develop consistent experience across all devices and enhance customer experience online that can increase lead generation, sales and conversions.
- According to many report, mobile users are increasing day by day due to which it is equally important for companies to have websites that is fully responsive on the users’ mobile.
- As it is an interactive marketing tool, all your products will be illustrated and advertised all over the globe which responds to any screen size.
