Searching for a way to make a successful Facebook campaign for your business in Nepal?
We’ve come a long way from how businesses advertise their products and services. Before the internet was so easily accessible, traditional mediums of advertisements like yellow pages, radio, and televisions were used to reach target audiences. There were only a handful of businesses that could afford such advertisements by investing huge amounts of money. Today, the majority of businesses around the world and in Nepal are running Facebook ads to show their presence to their potential prospects.
What changed businesses’ perspective to move towards digital advertising especially via Facebook?
Unlike traditional mediums, advertisement via social media platforms like Facebook helps you target your potential customers and get significant reach, even with a limited budget. This coupled with the fact that the number of active Facebook users is growing over time has made it one of the most popular social media platforms to promote your business.
According to a 2018 report by Nepal Telecommunication Authority's Management Information System (MIS), more than 250 new users were associated with the Internet in the year 2017. The sudden boom on mobile phones resulted in the majority of Nepalese having access to mobile phones and Internet facilities.
More recent stats from 2020 show that 16 million Nepalese use the Internet and out of that 12.5 million are on Facebook. Surely these numbers are increasing further with the reach of the Internet getting wider.
So, what do these numbers indicate?
All these stats clearly indicate the importance of Facebook and how effective it can be for an emerging business. In this day and age, gaining the most out of your business without having an online presence is next to impossible. Facebook makes it easy to reach a vast majority of people. Businesses should exploit this to create brand awareness.
Facebook ads are the best ways to raise brand awareness for any business and get the utmost results. When you are aware of your goals or know what to achieve, running ad campaigns or individual ads becomes easier. Setting goals is the primary thing you need to know before going to Ads Manager to create an ad.
Reasons to run Facebook ads
- ✔ Facebook ads are cheaper
- ✔ Facebook ads have tracking abilities
- ✔ Exceptionally reach your potential customers
- ✔ Facebook ads help you stay ahead of competitors race
Most popular Facebook ads in Nepal
✔ Messages
✔ Engagement
✔ Traffic
✔ Video views
✔ Lead generation
- ✔ Messages
Messages are an excellent way to have personal conversations with potential customers. It plays a vital role in generating messages queries. Ads that open conversations in Messenger upon clicking make it easy to move customers from consideration to action.
Many online businesses in Nepal employ this technique to offer additional information about their product to serious buyers. Click-to-Messenger ads help increase the value of a campaign by driving traffic to Messenger.
- ✔ Engagement
Reach is how many people see your ads, whereas engagement is how many people interact with it by liking, clicking on it, or commenting. So, only reaching a large mass is not enough. It is important to generate engagement as well because more engagement results in higher reach.
Nepalese businesses on Facebook use this technique by providing exciting offers and giveaways in sponsored ads. This helps to reach wider audiences and get better responses from them. 1.1-1.3% is seen as a good engagement rate and businesses should optimize their ads accordingly to achieve it.
- ✔ Traffic
You can increase the number of people visiting your website or app by using the traffic objective. By adding eye-catching and exciting photos, videos, or slideshows to your ad, you can persuade your audience to click on your ad.
You can also set where you want to send your audience once they click on the ad. This not only increases your traffic to your website or app but also increases the likelihood that they will take valuable actions.
- ✔ Video views
Short videos are the most popular form of advertisement at the moment. It captures more information in a short period of time than textual advertisements. We can see such sponsored ads in News Feed, Video Feed, ads while other videos are streaming and even in stories on Facebook.
There are two types of video views - 2 continuous seconds and ThruPlay. In the former, Facebook shows the video ads to people who are most likely to watch it for at least 2 continuous seconds. In ThruPlay, advertisers can choose to pay only for ads that are played to completion or at least 15 seconds, whichever reaches first. This makes it really feasible for advertisers to create video ads.
- ✔ Lead generation
Lead generation helps to build interest in a business’s product or services by encouraging the audience to sign up for more information. Facebook offers the feature of campaign creation using a lead generation objective. Here, people can leave their contact details in a form.
You can contact these leads later to provide additional information about the products or services. Contacting via email or telephone is a popular technique that Nepalese businesses have used to convert leads to customers. Facebook also provides Facebook Pixel to track lead conversion on websites.
The way the audience consumes advertisements today is totally different from what it was 10 years ago. So, our strategies to deliver advertisements that benefit us as business owners should also be up to date. Facebook allows us to reach a wider audience, but only reaching them is not enough. We must leverage the full features provided by Facebook in terms of ads if we are to make our business a thorough success.
