Motion graphics are sequence of digital footage or graphics which create the illusion of motion or rotation, usually combined with audio for use in multimedia projects. The elements of motion graphics may be in the form of art, text, photos and video clips.
Types of motion graphics
1. Explainer Video [Duration: 2-4 minutes]
- Takes a complex process or situation
- Uses animation to break down the process to manageable chunks that tell the complete picture
- Helps people emotionally connect with your brand
- Bring storytelling to the mix
2. Advertisement Videos [Duration: 30-45 seconds]
- Different from explainer video as explainer video focuses on a concept and this focuses on a product/service
- Great way to not only tell story about your product/service, but also can show you how to use your product/service
- Can easily explain complex process which needs a little further explanation
3. Presentations [Duration: 3-5 minutes]
- Add motion to your text and images of your presentation
- Animating graphs or concepts can help make a presentation feel more engaging
- Lesser known use of motion graphics but very beneficial for business professionals
4. Brand Videos [Duration: 15-30 seconds]
- Brand videos are for quick branding engagements such as broadcast spots and teasers
- Best used for overall brand pieces aimed at name recognition and overall brand position statements or value propositions
5. Instructional/Tutorial Videos [Duration: 3-5 minutes]
- Instructional videos are for deep engagements with viewers
- Best used for overall brand pieces aimed at name recognition and overall brand position statements or value propositions
- Typically, the target audience has previously engaged with the brand or needs more instructional information
Why Motion Graphics
- Can turn the most boring and tedious information into the most appealing content
- Is sophisticated, elegant and formal style of video marketing
- Deliver your business idea in a very straightforward and compelling way
- Visual content is highly enticing, attractive and also memorable
- Motion graphic videos are emotionally captivating
- Most motion graphics are 30 seconds to 3 minutes long, which is incredibly helpful when you need to make an impact ASAP
- It will convey key selling points
- Saves time of the audience