“If Your Business Is Not On The Internet, Then Your Business Will Be Out Of Business” – Bill Gates.
It’s safe to say the digital marketing trend in Nepal has been growing immensely in the Nepalese business market over the course of past few years.
From local businesses to world-dominating international brand franchises in Nepal, marketing through digital platforms has become a popular way to reach Nepali customers.
- ✔ Ford
- ✔ United Cements
- ✔ AECC Global
- ✔ Nissan
- ✔ Academy of Culinary Arts
- ✔ Yokohama Tires
Do these names sound familiar? They do to us!
Above are our top clients who have been making the full use of digital marketing strategies to make their names heard in every corner of Nepal and even internationally.
Email marketing, SEO, SMM, content marketing, online advertising or smartphone marketing, whichever marketing method it be, the truth is that marketing via digital platforms is one of the most-needed steps to be taken by Nepalese businesses at this date.
Digital Marketing Vs Traditional Marketing – Which is better in Nepal?
According to statistics from NTA, “As of October 2017, 16.67 million Nepalese had been connected to the internet, up 15.60 percent year-on-year.” This means nearly 63 percent of Nepal’s population is now connected to the internet. Every Government agency, private firms, NGOs and INGOs are starting to increase internet reach and awareness in Nepal. Here are some reasons why Digital Marketing is without any doubt a wise choice:
7 Reasons why Digital Marketing is better than Traditional Marketing in Nepali Context
| 1 |
Better Value of money |
Online marketing options such as social media, content marketing, email marketing are remarkably cost-effective while having the potential to reach an unlimited number of customers. Whereas, with only fewer options available in traditional marketing, they cost a huge amount of money for even small placements. |
| 2 |
Transparency / measurability |
Results measurement methods in digital marketing are pretty accurate. The statistical results, in terms of audience reach and effectiveness of the marketing methods used, are clear and easy to measure. |
| 3 |
Instant out-turns |
In a world where ‘instant’ is the new cool, it is hard not to want to get immediate results for any action you take. Even with your business. Digital marketing channels provide instant results, enough for you to analyze how much it is working and if it is just enough to take your business to its closest advertising mission. |
| 4 |
Sustainable results |
Traditional methods have a reputation of consumption of natural resources beyond necessity. Digital marketing not only focuses on the direct benefit of a product but also on long term environmental benefits. The infinite consumption of environmental resources in traditional marketing such as papers, synthetic chemicals and similar others is entirely avoided by digital marketing methods. |
| 5 |
Customizable options |
Personalization/customization affects consumers’ perceptions of your brand. Digital Marketing lets you advertise in accordance with the needs and preferences of your audience so that you market the right product and experience to the right person at the right time. |
| 6 |
Wider audience reach |
Use of digital means for advertisement allows you to target a wider audience range since the whole of Nepal, more or less, has access to the internet. Unlike traditional marketing, where you are limited to only target your audience in your geographical location. Digital marketing allows you to go global. |
| 7 |
Increase in sales, leads, and conversions |
Digital marketing, additionally, helps in holding regular customers so that whenever you plan for any offers, discounts, etc. your customer can get notified, and you can have recursive profit. |
Digital Marketing effectiveness in Nepal
Nepal has recently been having a massive increase in the use of the Internet and has already found its breakthrough in the digitalization process. Any business kind, any business size, digitalization benefits it all. It is also possible to increase sales of services and products locally by geo-targeting to a certain group of people.
According to recent researches, constant internet usage among adults has increased by 5% just in the last three years. Because of this, the way we conduct transactions like shopping, buying & selling stuff, etc. has also changed a lot. This doesn’t only benefit a certain kind of business, but helps promote every genre of small to large service providers as well after a brief understanding of marketing techniques.
It is very much possible to rapidly increase traffic on your sites by choosing the right method for digital marketing in the context of Nepal. Unlike with the use of traditional marketing methods, with the right technique, Nepali brands and businesses can be promoted globally too.
6 Most Effective Digital Marketing Channels in Nepal
- Search Engine Optimization (SEO)
For effective advertising, it is necessary to appear on top of the search engine result pages every time people are looking for services you are offering. That is where Search Engine Optimization comes in. SEO is a certain way to increase the number of website visitors by making your website user-friendly for search engines.
- ✔ Website Analysis and Recommendation
- ✔ Keyword Research
- ✔ Website Optimization
- ✔ Link Building
- ✔ Content Creation
- ✔ Monthly Reporting
- Social Media Marketing (SMM)
The major advertising strategy for SEM is bidding keywords. This channel offers an opportunity for advertisers to appear in front of users when the particular keyword you are bidding for is typed in. Search Engine Optimization (SEO) is one of the major components of SEM.
- ✔ Reach Target Audience
- ✔ Easy interactions through social apps
- ✔ Market Research
- ✔ Participation in competition
- Pay Per Click Advertisement (PPC ads)
Pay Per Click advertisements on digital platforms is the best way to create brand awareness and generate revenue. This basically is a mode of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
- ✔ Keyword Analysis
- ✔ Landing Page Development
- ✔ Account Setup
- ✔ Tracking Installation and Testing
- ✔ Campaign Launch
- ✔ Monitor and Feedback
- Content Marketing (blogging, videos, infographics, etc)
Content marketing shares informative content that is relevant, interesting, and useful to your target audience. If done well, your brand becomes more and more valuable over time as you continue to create valuable content. And the more you help your audience, the more your brand will gain a reputation as a leader in your field.
- Email Marketing
Email marketing is considered to be one of the most effective digital marketing strategies. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
- Influencer Marketing
This is a type of social media marketing that uses endorsements and product mentions from influencers. It's easy to imagine a celebrity teaming with a company to pitch a product — even if the pitch is a series of 10-minute videos instead of a 30-second television ad. This is how Influencer Marketing works.
How Did Digital Advertising Begin in Nepal?
After when Internet Service Providers in Nepal began providing reliable Internet services with a quicker speed at reasonable costs, the visible rise of internet marketing in Nepal began.
It did not take long for people to realize how digitalization of their business could work in their favour, they started experimenting on how to begin and grow a YouTube channel, Google AdSense, Google AdWords, and such and make use of them for their business.
Cut to now, individuals have turned the intensity of the Internet and web-based life into developing organizations, helping people and creating awesome brands in Nepal.
10 Mind-Blowing Digital Advertising Facts
- The search engine drives around 93% of all website traffic.
- 55% of buyers do search via social media. (IBM)
- Google receives an average of 63,000 searches every single second.
- The average customer attention span is 8 seconds, so you need to make your content count.
- Content with relevant images gets around 94% more views.
- Infographics are liked and shared on social media three times more than other types of content. (Social Media)
- Search ads can increase brand awareness by 80%, and display advertising increases website traffic by 200%.
- Six trillion Emails are sent and received each year. (OptinMonster)
- 81% of internet users agree that blog posts are trusted sources for information or advice.
- 82% of consumer internet traffic will be videoed by 2021.
(source: Hansikar.com)
5 Common Digital Marketing Mistakes to Avoid
- No Proper Goal Setting
- Lack of A/B Testing (Split Testing)
- Over Optimization of Your Site
- Not Investing in Paid Advertising
- Marketing to Anyone and Everyone
Don’t be the one to repeat these. We’ll make sure you don’t!
In conclusion,
The rise of the internet has made people’s lives so much easier over the past few years, over the decade, to be precise. Cut to now, everything is just one click away. This also means that if a business wants people to buy their products or services, it should not be as difficult as it used to be back in time.
If a business manages to make it work digitally, sudden positive growth in brand presence, resulting in growth in business is not questionable. This is what makes digital marketing so much important here in Nepal. To be exact, if your business isn’t being marketed digitally, it’s time that it should.
