What exactly is digital marketing and is digital marketing effective in Nepal?
“Digital Marketing”
When these two terms come together to work, a new definition is added to the marketing scenario.
When businesses come forward with marketing efforts and embrace digital platforms to reach their potential customers with their products and services, that is exactly what Digital Marketing is.
While Nepal is still on its way to adapt to global technologies, Nepali consumers leaning on digital channels to find products and services of their preferences helps a lot. Reach the right people in the right place at the right time. That is literally what marketing in this age is like.
To say the least and coming to the question, YES - Digital Marketing is statistically and practically effective in Nepal. Stay with us, we will explain.
What to look forward to in this article:
| 1. |
Digital Scopes in Nepali Business Marketing |
| 2. |
Why is Digital Marketing a Good Idea in Nepal? |
| 3. |
9 Interesting Facts about Digital Marketing in Nepal |
| 4. |
Which social channels work for Nepali Digital Marketing Scene? |
| 5. |
Is Digital Marketing Effective in Nepal? |
Go Through These Digital Scopes in Nepali Business Marketing:
Something tells us we should start with a chart: 
- There are 1.5 billion social media users across the globe. (McKinsey and Company)
Can you estimate the chances of an amount of them reaching your business? We wouldn’t be surprised!
- 55% of buyers do research via social media. (IBM)
Are you getting what we are saying?
- By the time a salesperson gets involved, up to 90% of the sales process could be completed by social selling. (Forrester)
Interesting!!
- People spend over 3.5 hours per day on their mobile devices. (eMarketer)
If you can just get them to look at your advertisement for 5 seconds, yo9u’re already halfway there.
- Only 7% of respondents said that social selling was a priority for their sales organization. (HubSpot)
DON’T repeat their mistake.
- ６. 65% of consumers look up price comparisons on mobile while in a physical store (KPMG)
Be that platform they take references from on their devices.
Here’s why Digital Marketing is a good (let’s say smart) idea in Nepal:
(source: Marpha Digital)
- Reaches right people at the right time.
Did you know that there are more than 10 million (1 crore) Facebook users in Nepal and over 2 million (20 lakhs) Instagram users in Nepal? Similarly, more than 4 million (40 lakhs) people use YouTube and 2.5 million (25 lakhs) use Twitter in Nepal. This shows the digital power Nepali audience holds.
Just get them to give a fraction of their virtual time to your business.
- Effective cost = Effective marketing.
We are all aware of how costly traditional modes of marketing can be. Billboards, TV ads, prints, it is just a lot! On the other hand, digital marketing is a perfect example of how smart advertising decisions can bring a lot of exposure at minimum cost.
Google Ads is an ideal example to prove the statement. It lets you generate highly targeted traffic from people interested in your products and services; & it only costs you $100. With that amount, you can almost earn 10X revenue at a time.
Similar other online marketing options in the game like social media, content marketing and email marketing are also remarkably cost-effective.
- Higher conversion rate.
What is Conversion Rate, you ask?
Your conversion rate basically is an indicator of your digital business campaign’s success. If you are having a high conversion rate, it indicates that your business campaign is succeeding at getting leads to convert.
In digital marketing, your conversion rate isn’t just for sales. Your conversion rate can be actions like downloading a guide or signing up for a seminar.
- Small businesses can compete with big companies.
Let’s just take a moment to talk about online food ordering apps like Bhojdeals and Foodmandu that have used online marketing mediums to reach thousands of people in Kathmandu and around. From a local tea shop to becoming a brand, The Matka is one of the most popular tea shops in Kathmandu.
You get our point? Digital marketing has brought upon an era where local businesses and start-ups can compete with huge, international businesses and it works. The right mode of digital marketing at right time is all it takes.
- Higher return on investment (ROI).
It is evident digital marketing generates higher ROI as compared to traditional marketing means. But which digital marketing channel works best for your business?
When looking for the best marketing channel for your business, there are a lot of factors to be taken into account. Don’t avoid checking industry best practices and benchmarks, then craft and adjust your digital marketing strategy depending on your goals.
Search Engine Journal took a survey. And here are the results: 
(source: #SEJSurveySays poll question)
9 interesting facts you should know about digital marketing in Nepal:
Here’s some of what we extracted from neosphere:
- There has been a 50% increase on average in the digital marketing budget since 2016.
- Better content on blogs can drive traffic up to 2,000%.
- Search engines drive 93% of all website traffic.
- 27. 64% of online shoppers say that a video on social media helped them make their decision.
- 59% of adults between 18 and 29 are using Instagram.
- 80% of social media content is being accessed via a mobile device.
- 73% of people describe ads taking over the entire screen as ‘highly annoying.’
- Location-specific ad campaigns are 20 times more effective than traditional banner ads.
- The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%).
Which social channels work for Nepali Digital Marketing Scene?
While social media and website have always ruled digital marketing space in Nepal, many other channels have come forward recently. In the past few years, we have experienced a major change in the race of what works and what doesn’t.
It comparatively is a lot easier for huge companies and international chains from the POV of finance, experience, research sources, reach and more. On the other hand, for small businesses, the outlook might be a little different.
Here’s how we explain it: 
Coming back to the point, Is Digital Marketing Effective in Nepal? It certainly is!
If compared to traditional means of marketing, Digital Marketing in Nepal is a running example of ‘spend less and gain more’.
Especially when it comes to small and medium businesses, when compared to the large ones, they have a limited marketing budget to spend on. Considering this, adapting digital marketing methods can be a lot beneficial for small to large business institutions in Nepal.
Thus, businesses doing digital marketing in Nepal are certain to have an advantage over competitors in a lot of discovered and yet-to-discover ways.
