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Importance of Digital Marketing for business

What is Digital Marketing?

Digital marketing is an umbrella term for all of your online marketing efforts. It refers to marketing and promotions delivered through digital channels such as search engines, websites, social media, mobile apps etc. Additionally, digital marketing involves developing promotional strategies to engage brands with customers at every customer touch points throughout the online purchase cycle.

Different disciplines of Digital marketing include:

Try to name the field which is untouched by the internet. You will find a few or NONE!

In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners best chances for competition, survival and business growth. Digital Marketing is a new concept in Nepal. With the ease of availability of smartphones, telecom networks and internet, the number of internet users has seen an upward rise in the recent years. Realising the potential digital marketing holds, businesses have gradually started integrating it in their short and long term business strategies.

Let’s explore the benefits of digital marketing at present context: