What is Digital Marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. It refers to marketing and promotions delivered through digital channels such as search engines, websites, social media, mobile apps etc. Additionally, digital marketing involves developing promotional strategies to engage brands with customers at every customer touch points throughout the online purchase cycle.
Different disciplines of Digital marketing include:
- Social Media Marketing
- Search Engine Optimization
- Search Engine Marketing
- Display Marketing
- Email Marketing
- Content Marketing
- Video Marketing
- Mobile Apps
- Bulk SMS Marketing
Try to name the field which is untouched by the internet. You will find a few or NONE!
In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners best chances for competition, survival and business growth. Digital Marketing is a new concept in Nepal. With the ease of availability of smartphones, telecom networks and internet, the number of internet users has seen an upward rise in the recent years. Realising the potential digital marketing holds, businesses have gradually started integrating it in their short and long term business strategies.
Let’s explore the benefits of digital marketing at present context:
- Targeted audience can be reached in a cost – effective and measureable way.
- Provide your target audience a convenient way to interact with your business thus help develop good relationship with them.
- It creates opportunities to our Nepalese market to showcase their products and services.
- More growth options for Nepalese market to trade globally for a small investment.
- As the digital marketing seems very bright at the moment there are more potential of earning higher revenues.
- Encourages the engagement of new and small businesses.
- Guaranteed and measurable ROI (Return on Investment) is one of the most important feature of digital marketing and this is the most prominent benefit what differentiates it from Traditional marketing.