Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
We mainly focus on facebook marketing. Facebook is a social network for connecting people with those around them-friends, family, co-workers or simply others with similar interests. It is a tool for connecting people with those around them. As with the social media tool, marketers have an opportunity to use Facebook to expand their online footprint and directly engage with the customers and prospects.