Branding, marketing, and advertising are all gear you use to help endorse your business. For promoting ad campaigns, advertising can boost brand awareness, while branding pushes the style and way of advertising campaigns. Marketing can manage brand responsibility and shore up a brand’s reputation.
Branding
Branding means understanding yourself. It all starts with you. Branding, also referred to as Brand Development, is the core work that is the base for everything else you do in your business Before you can determine to whom to serve and what problem you solve, you have to understand what your business is about. Your story is what makes your business set apart. It’s what motivates your team and connects you to your customers. Things like brand strategy, logos, color-schemes, messaging and upholding that work are all part of the branding equation. Basically it all comes down to figuring out who you are, what you stand for and what you offer customers.
Marketing
“Marketing” is such a confusing term because it is so wide in nature and covers a range of disciplines. Marketing helps to get your business and keep your customers it’s a process by which your business gets and keeps customers. How your business gets and keeps customers is going to be different from how another company gets and keeps theirs. And it all comes down to knowing the customer. Some of the main goals of marketing are listed below:
- Understanding the need and wants of your customer
- Developing products and services that will attract them
- Interacting and endorsing those products and services to them so that the branding will be you and marketing will be all about them
Advertising
In the simplest term advertising is creating ads or paying a third-party to run that ad on their platform. Before the social media and blogging changed it all, advertisings was much larger, expensive piece of marketing. If you want to endorse your business you options was TV, radio, outdoor billboards etc. but luckily now there are plenty of tools and strategies you can use to endorse your business. You can promote your business in different platform like in Facebook, instagram, YouTube, etc.
THERFORE...
- Branding = You
- Marketing = Customers
- Advertising = “Someone Else”